For this project I chose to create a concept, brand, and label for a premixed, craft cocktail. The concept for the brand is craft cocktails that are made for sharing.

The intent of this product was to target “informally formal” occasions, where you want something fancy, with the ease of a premade drink, like a picnic or a home-cooked. dinner with friends. These cans can be opened and poured out between glasses to share.

The design of the label finds this balance by combining ornate design elements with some whimsical and expressive elements.