This project is a promotional Ad Campaign for the musical, The Sound of Music. For the project, I was asked just to design a poster, and upon completion of the initial poster, the campaign was assigned.

I used hand drawn illustration and custom typography to create a soft and beautiful aesthetic to promote the musical. Using the typeface I chose for The Sound of Music primary type, I created a new version of the letter f to reference a treble clef, a symbol used in writing music.

I took these elements and aesthetics of the poster into other promotional materials, including a bus wrap, playbill, and window advertisements, and web graphics.